RESEARCH - Lurpak Advert

This is the Lurpak advert from 2011. A major feature of the advert is that it uses a lot of enhanced sound effects for, for example, chopping, dicing and mashing the foods up.
I really admire this aspect of the advert because it makes it different to other food brand commercials and I have always been able to remember it as I had never really seen anything like it before. I hope to base my footage around these exaggerated sounds not only so people remember it, but also because I think it's a good USP for my short film. The basis of my short film is a teen boy waking up with a hangover, and so I thought encorperating these sounds could work nicely with his feeling excessively sensitive as sounds are usually heard louder and harsher when a body is lacking in energy and soberness.