RESEARCH, PLANNING AND ANCILIARY TASKS

Research, Planning and Ancillary Tasks

Research and Planning

·         Generic research into similar artefacts for main tasks and both ancillary tasks

·      Identify codes and conventions

·         Institutional research, exhibition and distribution of artefacts.

·      Audience research:

è Focus Groups

è Interviews

è Feedback

è Planning: Storyboards, animatic, photoshoots, sketches, drafts,   screen shots, skills development from Foundation, mood boards, rushes, 1^st drafts.

Construction

Main Task:  40

Ancillary 1:  10

Ancillary 2:  10

Evaluation:  20

Completed Evaluation Tasks

·         Analysis in terms of Media

è Language Genre

è Narrative

è Representation

è Audience

è Answers to evaluation questions in dynamic form (film, PowerPoint)

Ancillary Tasks

·         Two minute teaser trailer 

·         Webpage, film magazine cover or poster

PLANNING - Film Makers

What do filmmakers have in common? Passion, focus, commitment, resiliency and talent? (Jacques Thelemaque, Withoutabox)
Which of these do you think you have? Which might you have to develop? What do you know; what you are passionate about?

Use your focus group, “Listen carefully to first criticisms of your work. Note just what it is about your work the critics don't like, then cultivate it. That’s the part of your work that’s individual and worth keeping” Jean Cocteau

RESEARCH - Lurpak Advert

This is the Lurpak advert from 2011. A major feature of the advert is that it uses a lot of enhanced sound effects for, for example, chopping, dicing and mashing the foods up.
I really admire this aspect of the advert because it makes it different to other food brand commercials and I have always been able to remember it as I had never really seen anything like it before. I hope to base my footage around these exaggerated sounds not only so people remember it, but also because I think it's a good USP for my short film. The basis of my short film is a teen boy waking up with a hangover, and so I thought encorperating these sounds could work nicely with his feeling excessively sensitive as sounds are usually heard louder and harsher when a body is lacking in energy and soberness.

RESEARCH - Elephant

When questioned about the intention of the film, Gus Van Sant stated that he “wanted to recreate the actions of the day without any glib sociological or psychological explanations for an inexplicable horror.” A review of the film later read “Elephant is filmmaking at its most powerful and provocative…Van Sant sketches a portrait of what is lost when such a tragedy does happen…Elephant’s neutrality forces the viewer the confront the utter senselessness of such a tragedy and the arbitrary randomness with which it can strike…Elephant is the most affecting and powerful film of the year.” These are the aspects of the film which I admire most and would like to reciprocate in my own short film. My aim is to show the true everyday life of a student without fake or exaggerated narratives or Special FX.

PLANNING - Terminology

PERSISTANCE OF VISION; how we remember what we have just scene even if it's gone from the frame LEONARDO DA VINCI; creator of the projector (the first idea of one) ZOETRAPE; illusion of movement by spinning a drum with slightly different drawings There were different forms of creating movement. These gradually advanced. 1900; The idea of a narrative; a storyline 1927; 'The Jazz Singer' by Warner Brothers; the first film with sounds. Before 1927, there were pianists/organ players in the cinema to accompany the film. GLARN; Genre, Language, Audiences, Representation and Narrative Before films got sound, theatre was more popular.

RESEARCH - Britain In A Day

On Saturday 12th November 2011, an eclectic range of British people turned the camera on themselves, capturing the entertaining and mundane, the exciting and the unusual, the poignant and the everyday. The result; Britain In A Day tells the fascinating story of the British public in their own words. Following on from feature film 'Life In A Day', the film directed by BAFTA-winning Morgan Matthews offers an extraordinarily candid look at 21st Century life across the UK, crafted from over 750 hours of footage, including 11,526 clips submitted to YouTube. The documentary offers remarkable insight into the lives, loves, fears and hopes of people living in Britain today. This captivating self-portrait of Britain forms part of the BBC's Cultural Olympiad. Film-maker Morgan Matthews is explaining why more than 11,000 British men and women responded to a call by the BBC to pick up a camera, record what the were doing or feeling that day, and then upload the footage onto youTube. Some of the clips lasted 10 seconds, others 2 hours; edited, curated and whittled down into a 90-minute documentary. They offer a fascinating, sometimes affecting, often funny snapshot of this country. Morgan Matthews is an English, factual director. He is the founder of Minnow Films and has won many awards, including a BAFTA for his documentary 'The Fallen'. 'Britain In A Day' is a follow-up to last year's Kevin MacDonalds-directed, Ridley Scott-produced 'Life In A Day', which was assembled from clips captured across the world the previous July. Its structure is similar, but tonally it veers away from the global humanism that pervaded its predecessor. "If there's a message you take away from Life In A Day, it's that we're all different, but essentially, we're all the same" says Matthews. "Because it offered a very broad canvas, it made it difficult to capture what was going on in the world at any one time. I hope my film captures the zeitgeist, a moment in time that's quite specific"

RESEARCH - History of Film

THE LUMIERE BROTHERS - 1885 *Long shots and had no narrative; they didn't follow a particular story or person *The camera did not change it's movement or angle during the whole scene - it was fixed in a set position until the short film was over. *Some shots show a narrative of the characters and evoke a response; usually, this was slapstick comedy The first films produced were short. The film was expensive; they didn't have batteries to power the camera, which is why it is hand-cranked. THe film reels were 17 metres long which translated to 50 seconds. The Lumiere Brothers made over 1,425 different short films. A TRIP TO THE MOON (Le Voyage lans la lune) *1902, French, Black and white, silent science-fiction film *As film developed, so did narrative *It is loosely based on two popular novels of that time *It was 14 minutes long (16-frames-per-second; standard frame rate) *It was the very first sci-fi film in history *It uses innovative animation and special effects, including the iconic shot of the rocketship landing on the eye of the moon In terms of film language, be aware of post modernism and intertexuality. Films nowadays are usually expressions of previous influences. HOMAGE; A copy of previous work. For example, 'Tonight Tonight' by 'Smashing Pumpkins' is a homage of 'A Trip To The Moon'